Amnesty International Style Guide
Amnesty International Canada has created a style guide to help us adopt the global identity Amnesty is using all over the world.
The reasoning behind the global identity is that Amnesty International needs to make the biggest impact possible in order to make a difference in human rights. We need to speak with one strong voice and as part of one organization. That's why all the 80 plus sections and structures of Amnesty International - including us - are adopting the new global identity.
The main design elements of the new global identity are an action panel, wordmark and the candle logo, primarily used in black and yellow.
The 16 page Canadian Style Guide tells you everything you need to know on how to use the identity in creating your own materials and promoting your own events. It has all the details you need, like what fonts to use and what colours work best with the new identity, and what fonts and colours to avoid.
All members of Amnesty International Canada who are making event flyers and posters, putting up website content, creating materials for tabling, making Facebook logos, or otherwise doing promotion and educational work for Amnesty International should use this Style Guide and the logo files below.
The logos on this page are strictly for use for Amnesty activists creating materials to use in their Amnesty International related work. If you want to use the logo for another purpose, please contact library@amnesty.ca.
